Online selling
E-commerce Hub
Start selling online, grow your marketplace presence, and stay compliant — guides, tools, and articles for Indian e-commerce sellers.
Pick your platform
Amazon
Use A+ Content and Sponsored Products to increase visibility. GST number required for all sellers.
Flipkart
Flipkart Smart Commerce supports brand onboarding. Enroll in Flipkart Assured for better rankings.
Meesho
Zero commission on most categories. Ideal for small sellers wanting low barrier entry.
D2C / Own Website
Higher margins but requires traffic investment. Shopify + Razorpay is a popular stack for Indian D2C.
Guides & tools
E-commerce Resources
Everything from marketplace onboarding to brand protection — curated for Indian online sellers.
Spotlight
The New Seller Roadmap
Not sure where to begin? Work through six phases in order — from confirming whether GST applies to you, to registering, listing, and scaling past your first marketplace.
See the full phase-by-phase checklistIs This Right For You?
Legal & Registration
Pick Channel & Get Listed
List & Fulfil First Order
Stay Compliant Monthly
Grow & Scale
Get Started
How to Sell Online in India
Complete step-by-step guide — choose your channel, register on marketplaces, set up GST and logistics.
Platform Finder
25+ marketplaces and quick-commerce apps sorted by category and onboarding difficulty — find which one to add next.
GST Guide for E-commerce Sellers
GST registration, TCS by marketplace, ITC claims, and return filing for online sellers.
Should You Register for GST?
Answer 4 questions — our checker tells you if GST registration is mandatory for your business.
Calculate Your Payout
Marketplace Profit Calculator
Calculate your true net payout on Amazon, Flipkart, or Meesho — after referral fees, GST, TCS, and shipping.
Amazon GST Calculator
See your net payout on Amazon India after referral fees, closing fees, TCS, and GST.
Flipkart GST Calculator
See your net payout on Flipkart after commission, shipping fees, TCS, and GST.
Meesho GST Calculator
See your net payout on Meesho after commission and GST — including 0%-commission categories.
Section 194O TDS Calculator
See how much TDS Amazon, Flipkart, or Meesho deducts from your settlements — and how to claim it back.
Register & Protect
Udyam (MSME) Registration
Register as an MSME and unlock credit benefits, government schemes, and priority lending.
Trademark Registration
Protect your brand name and logo — eligibility, process, costs, and timeline explained.
HSN / SAC Code Finder
Find the right HSN code for your products and check applicable GST rates instantly.
Grow & Scale
Business Finance for D2C Brands
Working capital loans, current accounts, payment gateways, and cash flow tips for D2C brands.
Best Tools & Software for Sellers
GST software, payment gateways, and logistics platforms compared — what to use and when.
Quick Commerce Seller Guides
Blinkit, Zepto, and Swiggy Instamart vendor onboarding, dark-store GST registration, and franchise models.
Selling Internationally from India
LUT filing, zero-rated invoicing, IEC codes, and country-of-origin rules for exporters and Amazon Global Selling.
Logistics & Tech Partners for D2C Sellers
Shipping aggregators, inventory tools, and checkout platforms compared — a shortlist matched to your order volume.
Choosing a Logistics Partner
Shiprocket, NimbusPost, Delhivery, or EasyEcom? We compared features, per-kg rates, RTO handling, and COD settlement for Indian e-commerce sellers.
Stay updated
Latest E-commerce Articles
21 Oct 2026
GST vs VAT: What Actually Changed When GST Replaced VAT in 2017
VAT was a state-only tax that stopped at the state border and forced interstate sellers into cascading tax and multiple registrations. GST replaced it with one nationwide tax and one input tax credit chain — here's what specifically changed, in plain terms.
Will the E-Invoicing Threshold Drop to ₹1 Crore? What Sellers Should Prepare Now
9 Oct 2026
Will the E-Invoicing Threshold Drop to ₹1 Crore? What Sellers Should Prepare Now
The GST Council has discussed lowering the mandatory e-invoicing threshold from ₹5 crore toward ₹1 crore. It isn't law yet — but if it lands, a large tier of mid-size Amazon and Flipkart sellers will need to move fast. Here's what to check before any notification drops.
GSTR-9C for E-commerce Sellers: Reconciling TCS Credit and Section 9(5) Supplies
8 Oct 2026
GSTR-9C for E-commerce Sellers: Reconciling TCS Credit and Section 9(5) Supplies
Your GSTR-9C for FY 2025-26 needs two reconciliations most annual-return guides skip entirely: your TCS credit ledger against GSTR-1, and any supplies where the marketplace itself pays your tax under Section 9(5). Here's how to do both without triggering a mismatch notice.
Got a Rule 88C Notice as an Amazon, Flipkart, or Meesho Seller? Here's Why and What to Do
8 Oct 2026
Got a Rule 88C Notice as an Amazon, Flipkart, or Meesho Seller? Here's Why and What to Do
Rule 88C notices fire automatically when your GSTR-1 and GSTR-3B tax liability don't match — and for marketplace sellers, the real cause is usually delayed or mismatched platform sales data, not an actual error on your side. Here's how to read the notice and respond.
22 Sept 2026
How to Calculate GST Payable on Marketplace Sales (Worked Example)
Working out the GST cash you pay after Amazon or Flipkart sales: output tax, minus ITC on purchases and fees, minus the 0.5% TCS credit. A step-by-step example with real numbers.
22 Sept 2026
Income-tax Act 2025 Cheat-Sheet: 194O, 44AD, Form 26AS
A lookup table of old and new section and form numbers for online sellers: 194O is now 393(1), 15G/15H is Form 121, presumptive tax sits in Section 58. Each row says whether it is officially sourced.
Also explore