Introduction

Noise is a consumer electronics brand in the audio category, similar to BoAt. It started in 2014 when Amit Khatri and Gaurav Khatri founded the company with the aim of satisfying customers with the soothing power of noise. Initially, the company sold mobile phone accessories, but later diversified into smart wearables and wireless headphones. It was the first brand in India to offer wireless earbuds.

Challenges

One of the challenges that Noise faced early on was competition in the market. Several other companies entered the same segment and posed a significant threat to the brand. However, Noise made sure to stand out by offering affordable prices, which attracted customers to the fashionable designs of their choice.

Another challenge was building brand awareness and trust. In the early years, the Khatri brothers didn't spend much on advertising and marketing strategies. However, they later decided to pool over around 7 crores from their savings and started trading for new smartphone covers. The stylish covers quickly made their place in the market, and the company generated a revenue of 10 crores in 2015.

Products

Noise has a wide range of products that cater to different customer needs. One of their most popular products is wireless Bluetooth earbuds. These earbuds come with a raven black charging case and provide high-quality HD sound while avoiding the cracking of voices. The large battery capacity ensures extended use, and the company offers an easy return policy if there's any damage to the product received.

The Noise Colour Fit Pulse Grand is another popular product. It has an LCD display that gives users a brand new view and displays analytics of heart rate, sleep, oxygen, stress, and menstrual cycle monitoring. It is acutely water-resistant, making it a pocket-friendly and reliable partner in everyday life.

Noise also offers smartwatches that have a trendy facility of a Bluetooth connection. They have a voice assistant, availability of local music, voice recorder, heart rate monitoring, and various displays on a Full HD screen. Users can store their favorite music in the system and play it at any convenient hour. They also allow uninterrupted calling for eight hours.

Future Plans

Noise has realized that wearables are becoming popular among the masses as they help keep track of diseases and stay away from various illnesses. This has enabled the company to come up with various new products while keeping in mind the tastes of the customers. Noise is working to improve the quality of its well-equipped products and make a better portfolio to maintain its richness.

Conclusion

Noise has come a long way since its inception in 2014. It started as a company that deals with satisfying the customer with the soothing power of noise and selling mobile phone accessories. However, it later diversified into smart wearables and wireless headphones. It was the first brand in India to offer wireless earbuds. With a wide range of products and a focus on customer satisfaction, Noise has become a household name in India.

As the company looks toward the future, it plans to continue innovating and improving the quality of its products to stay ahead of the competition. With a commitment to affordable prices and fashionable designs, Noise is sure to remain a popular choice among Indian consumers for years to come.