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Seller Registration Guide - Amazon

Seller Registration Guide - Amazon

Last verified against Amazon's seller pages on 21 September 2026. Amazon changes fees and screens often, so treat the seller site as the final word.

Amazon.in is India's largest marketplace, and you can register in about 15 minutes if your documents are ready. This guide covers what you need, the setup steps in order, and the fees to expect. Registration itself is free.

Amazon.in seller registration in 10 steps: account and GST, store setup, go live


What you need before you start

Need Notes
GST registration Upload the GST certificate (Reg-06 with Annexures A and B). Selling only GST-exempt goods? You can choose the tax-exempt option and use your PAN instead.
Active bank account Business bank account for payouts.
Pickup address Must be in the same state as your GST registration.
Mobile number and email The mobile number is verified by OTP.
ID and address proof Amazon may ask for Aadhaar, PAN, passport or driving licence, and a bank statement, utility bill or rent agreement as address proof.
At least one product Photos, description and price. Amazon requires one listing before you can go live.

Not registered for GST yet? See GST registration for sellers first.


Steps to register as a seller on Amazon.in

  1. Create or sign in to an account. Use your existing Amazon customer account, or create one with name, mobile, email and password.
  2. Enter your GST number. The 15-digit GSTIN, or select the tax-exempt option.
  3. Wait for GST verification. Amazon says this can take up to 72 hours. If asked, upload the certificate as PDF, JPG or DOC under 10 MB.
  4. Choose a store name. Unique, or pick one of Amazon's suggestions.
  5. Add your pickup address (same state as your GST registration).
  6. Pick a shipping method: Easy Ship (Amazon picks up and delivers) or Self Ship (you handle it).
  7. Enter bank details. Account holder name, account number, IFSC and account type.
  8. Set your default tax rate (GST rate or product tax code).
  9. List your first product.
  10. Click "Start selling" to launch your store.

What it costs

There is no registration or subscription fee on the basic seller account. You pay fees per sale:

  • Referral fee: a percentage of the sale, by category. It starts at 0%: since 16 March 2026 Amazon charges zero referral fee on products priced under ₹1,000 (over 12.5 crore products across 1,800+ categories), and rates above that vary by category, so check your category's current rate.
  • Closing fee: from ₹2, depending on price range and fulfilment method.
  • Shipping fee: from about ₹37 per item, depending on size and distance. For items under 500 g, Amazon lists Easy Ship at ₹27 (local), ₹45 (regional) and ₹65 (national).
  • Fulfilment by Amazon (FBA) only: storage of ₹50 per cubic foot per month, plus pick-and-pack fees.

Amazon pays out sales minus its fees to your bank account every 7 days after delivery. To see what you keep per order, use the Amazon GST Calculator. For the latest fee changes, read Amazon and Flipkart seller fee changes.


Which stage are you at?

  • Pre-launch: get your GST registration and business bank account sorted first. GST verification is the slowest step.
  • Already selling elsewhere: reuse your GSTIN and product data; the setup steps above are the same.
  • Live and selling: the Amazon Seller GST Guide explains what each payout deduction is, which ones you get back, and the monthly GST routine.
  • Filing GST as a seller: a CA partner in our network can handle your GST returns directly with you. Dhanaay only shares your details with the partner; it doesn't file anything. See the GST return filing guide.

Sources: Amazon.in Seller registration guide, sell online and fees and pricing, all read 21 September 2026, and Amazon's March 2026 fee announcement.


New to selling online? Get the full picture in our Guide to Selling Online in India — platform comparisons, GST registration, logistics partners, and payment gateway setup. Use the Amazon GST Calculator to see your net payout after referral fee, closing fee, GST on fees, and TCS.

More platform guides: How to Sell on Amazon India · How to Sell on Flipkart · Sell on Amazon Now? · GST Registration for Sellers · File GST Returns with a CA

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