There are several lessons that Indian D2C brands can learn from their peers across the globe. Here are a few examples:

1. Emphasize customer experience: D2C brands that prioritize customer experience tend to be more successful than those that don't. This means offering high-quality products and services, responding promptly to customer inquiries and complaints, and making it easy for customers to purchase and interact with the brand.
2. Use data to make informed decisions: D2C brands that use data to make informed decisions tend to be more successful than those that don't. This means collecting and analyzing data on customer behavior, preferences, and feedback, and using this information to make informed decisions about product development, marketing, and other key business areas.
3. Focus on building a strong brand: A strong brand is essential for the success of any D2C brand. This means having a clear and consistent brand message, developing a unique and memorable brand identity, and building strong relationships with customers.
4. Innovate and differentiate: In a crowded market, it can be challenging for D2C brands to stand out. To succeed, it's important to find ways to differentiate and innovate, whether this means offering unique products or services, adopting new technologies, or finding creative ways to meet the needs of customers.
5. Build a loyal customer base: Loyal customers are essential for the success of any D2C brand. This means creating a strong customer experience, offering high-quality products and services, and finding ways to keep customers engaged and coming back for more.
6. Invest in marketing and branding: Marketing and branding are essential for the success of any D2C brand. This means developing a strong marketing strategy, using a variety of marketing channels to reach customers, and investing in branding efforts to create a strong and memorable brand identity.
7. Focus on building strong partnerships: Strong partnerships can help D2C brands to reach new customers, expand their distribution, and leverage the expertise and resources of other companies. This means finding the right partners and building mutually beneficial relationships.
8. Utilize social media effectively: Social media can be a powerful tool for D2C brands to connect with customers, build brand awareness, and drive sales. This means developing a strong social media presence, engaging with customers on social media platforms, and using social media to promote products and services.
9. Invest in customer service: Customer service is critical for the success of any D2C brand. This means offering responsive and helpful customer service, providing clear and accurate information to customers, and resolving any issues or complaints in a timely and satisfactory manner.
10. Be agile and adaptable: The D2C market is constantly evolving, and it's important for brands to be agile and adaptable in order to succeed. This means being willing to try new things, being open to change, and being flexible and responsive to the needs of customers.

BONUS - Learn from peers

Here is a list of some of the most successful D2C brands in other countries:

1. US: Casper (mattresses), Dollar Shave Club (grooming products), Warby Parker (eyewear), Allbirds (footwear), Stitch Fix (personal styling service)
2. UK: Gymshark (fitness apparel), The Hut Group (beauty and wellness products), Ocado (online grocery store), HelloFresh (meal delivery service), Graze (snack boxes)
3. Europe: Zalando (fashion), Deliveroo (food delivery), N26 (online banking), Klara (healthcare), Bolt (ride-hailing)
4. Australia: Aussie Bodies (nutrition and fitness products), Bellabox (beauty box subscription), The Good Guys (appliances and electronics), Grin (electric scooters), HelloFresh (meal delivery service)

It's important to note that this list is not exhaustive and there are many other successful D2C brands in these countries and around the world. These brands have all achieved success by offering high-quality products and services, building strong brands, and providing excellent customer experiences.