D2C Brand Showcase - Licious

Licious

• The Best D2C Brand for Fresh Meat and Seafood Online If you’re a meat or seafood lover, you know how difficult it can be to get fresh, high-quality products at any time of the day. But with Licious, a Bengaluru-based D2C brand, it’s no longer a challenge. Founded by Abhay Hanjura and Vivek Gupta, Licious offers unparalleled meaty experiences to customers with their farm-to-fork supply chain model. In this article, we’ll take a closer look at Licious and how they’ve become the largest player in the fresh meat and seafood market.

The Origin of Licious Licious was founded by Abhay Hanjura and Vivek Gupta after they had a bad experience with unhealthy chicken during lunch. They wanted to create a brand that would offer global quality standards and processes for meat and seafood in India. The idea behind Licious was to change the entire system through which meat is procured, processed, and sold in India. They started Licious to offer unparalleled meaty experiences to Indians, introducing global quality standards to build processes that India had yet to see.

Marketing and Motif Licious follows a unique marketing and motif approach. The company handles the entire supply chain, starting with the way meat is procured, processed, and stored before reaching the consumer. They believe that they won't be selling what they don’t have, giving customers a strong sense of support and faith in the brand. Licious has borrowed the concept from Amul’s playbook and eliminated middlemen to deal with processing and marketing. The company receives a major chunk of its revenues from the sale of meat products, seafood, and eggs. The rest comes from the delivery of products and other related services. Licious has seen growth of 500% in the past year and is continuing at the same pace. Specialty products like the kebab range and chicken spreads have emerged as favorites, and new launches like tandoori products are becoming popular among the masses too. Licious understands that the fresh meat and seafood market in India is unorganized, and they've made an effort to make it more organized through their online app and direct connection with consumers. They have a very systematic approach, and their marketing and advertising strategies have worked well enough to get them close to their customers. They have appointed various Bollywood celebrities to help them bond well with their customers. The company rolled out its first campaign with Kunal Roy Kapoor and subsequently with many others, like Arjun Kapoor, Parambrata Chattopadhyay, and so on. A unique feature of Licious’ app is the inclusion of amazing recipes that enable newbies to learn from the same. They have gone the extra mile to provide customers with value and offer an experience beyond just purchasing meat and seafood.

Challenges Licious has faced challenges in the form of rising competitors, livestock infections, and the costs involved in servicing smaller orders. But they've managed to deal with it very strategically and have become a trustworthy company to over 2 million people.

Conclusion Licious is a brand that is passionate about offering the best fresh and clean fish, chicken, and meat online. Their farm-to-fork supply chain model ensures that customers get the best quality products that are procured, processed, and stored with care. They've become the largest player in the fresh meat and seafood market, and they continue to grow at a fast pace. With Licious, you can be sure that you’re getting the best quality products delivered right to your doorstep.