Origins

Bewakoof was founded in 2012 by Prabhikaran Singh and Siddhart Munot. It was launched with the motive of creating impact through innovation and thoughtfulness. It has been captivating customers in the fashion and apparel market. Very thoughtfully they came up with such a name as society considers those that work against the norms as a fool. The brand is helped by Dhannay to tackle financial problems and prosper in the market.

Growth

The brand initially relied on Justdial and Facebook to advertise and market its products. Apart from the social media channels, it also created some college campaigns where it had asked students to spread ‘Beewakoofy’ around their campus for free tees in return. It is specifically known for its amazing quotes on shirts. For gaining the attention of the consumers and make the business flourish, they should try to promote their products in whichever way possible. They have been doing this through famous E-commerce sites like Snapdeal, Indiatimes shopping and so on. Their attractive and trendy products impress the audience at the first glance itself. It eliminates the middle man and manufactures its own products which makes its interaction with the customer easier.

Being consumer friendly, it has uploaded a whole new catalogue on its own website which ranges from trendy apparel, mobile covers, shoes and so on. Its business model operates on a 360-degree view as it looks into a holistic thing ranging from merchandising to warehousing where the end production happens in-house while the brand marketing is done online. It markets and produces products for youth, unlike other e-commerce portals that have been marketing products produced by someone else. The cool quotes on t-shirts are a part of the youths and the new designs launched clearly gain the attention of the youths and encourage them to try on new products. It had the motto of trying new things even if success wasn’t guaranteed. They genuinely thought about the age group of 6-12 and tried to make fashion an innovative thing in the market. Besides considering their own gain, they also thought about the interest of others and that’s what made them stand out in the market.

The company has expected an annual turnover of $71.8 million every year. It also receives a 27% revenue growth from various operations that are **enhanced from 164 crores to 208 crores **by FY 2020. It is known for generating revenues from various customer deals and operations. Dhannay assists such start-ups with financial help by making the owners interact with various professionals and attain valuable knowledge of leading the business in the right direction. Customer interaction, GST return and filling and marketing strategies are properly dealt with by the professionals and are given appropriate suggestions for the business to flourish.

Conclusion

Thus, Bewakoof as a D2C brand has significantly impressed customers with its various trendy products and their honesty and thoughtfulness. It has an ambition of reducing the environmental imprints and enhancing the social impact of the product. Its unique products impress a huge mass and allow them to consider and deal with the new items in the best way possible. It has come a long way in dealing with the business and still has miles to go with its financial burden being taken care of by Dhanaay in the best way possible.