Zivame is a D2C lingerie brand that has been empowering women since its founding in 2011. Their mission is to help women gain confidence and embrace their bodies without any inhibition. Zivame offers beautifully crafted bras, panties, nightwear, and accessories that are made specifically with the needs of women in mind. They experiment with designs, colors, and patterns to come up with unique styles and innovations that impress their customers.

How Zivame started

Richa Kar, the founder of Zivame, launched the online lingerie store to challenge the stereotypes associated with buying lingerie. She curated around 5000 designs, 50 brands, and 100 sizes to choose from, making it easier for customers to find the perfect fit. Zivame has also experimented with various sportswear, winterwear, and maternity products to serve their customers' needs.

Philosophy of Zivame

One of Zivame's core values is to provide every woman with the confidence, comfort, and choice that she deserves. They believe that confidence is sexy, and that every woman should be able to wear it every day. Zivame has developed sustainably by combining various online and physical techniques, and has opened brick-and-mortar storefronts around the nation known as "fit studios." As a D2C brand, they stay in close contact with customers to provide a seamless shopping experience. They are also active on social media platforms like Facebook and Instagram, answering visitors' questions promptly and building a strong brand community.

Challenges and Opportunities

However, Zivame has faced challenges, such as helping customers pick the right lingerie for their body type and ensuring a smooth payment gateway. With properly curated options for all body types and an easy payment system, they have been working hard to solve these issues.

Their goal is to open 170 new stores in the coming years. With right strategy, they can continue to empower women and grow their brand.

Dhannay has been helping D2C brands like Zivame with their financial needs and helping them curate the best products for their customers. With their suitable GST return and filing plans, businesses can surely hope to expand and flourish in the near future.