Introduction

Atomberg has become a revolutionizing business company for every household creating mindful designs and next-generation technology. They have been constantly striving to make customer’s daily life easier by creating innovative techniques and product designs to enhance the look. They strive hard to make the customers do away with old and lagging home appliances and indulge in new tech development. By being closer to the customers, they are initiating ways to curate the best for them and make daily tasks simpler. Dhannay comes to the rescue at such a moment when they deal with the financial aspect of the company and allows them to make the necessary progress in their business.

Origin

The Atomberg Technologies story of origin begins with two IIT-Bombay graduates - Manoj Meena and Sibabrata Das. Initially, they began with some products which went to prestigious clients like the Defence Research and Development Organisation and so on. Their aim was to create meaningful, scalable and impactful products for a lot of Indians. While everyone said what was the reason for bothering, they believed in the concept of “why not” to bother? Some of the great ways of their development are listed below.

In the year 2012, they started as a small company focussing on the moto of world-class products for Indian homes. Later in the year 2015, they decided on bringing about the best ceiling fans in the market. They were working with Society for Innovation and Entrepreneurship (SINE) in IIT Bombay. Their mission was believed by Aarti Chemicals who gave them funding to set up a plant in Navi, Mumbai. In 2016, they rose to high fame as they started selling online and gained the attention of customers like Reliance, Infosys, Tata, IIT and so on. In 2017, they were awarded by WWF and UNIDO. Further, they were the winner of the National Entrepreneurship Award from the government. Their ceiling fans also became the highest-rated ones on Amazon and Flipkart. **In 2018, they entered the retail space across cities and were beginning of making crores every month. ** 2019 saw its biggest expansion when Atomberg had shifted from just Manoj and Shibabrata to a small team of engineers reaching over a million faces, expanding over 60 cities.

Consumer durables in India have seen a very less India-specific innovation and fan as a category has even been at a worse situation. Atomberg as a brand has taken up the initiative of making innovative changes by specifically focusing on Indian consumers. The concept of changing ordinary inductor motor to BLDC motor, it has brought about a revolution. Such a motor reduces power consumption drastically almost by 65%. The product has been structured with multiple USPs, are energy efficient and have a minimalistic look.

As a consumer durable, it has been constantly marketing campaign and advertisements in various networking sites. The active evaluation step becomes important for any brand which is usually the search process. It is important for the brand to occupy top category in the search process. These are helped by suitable advertisements in Google Display, facebook, YouTube and so on where it takes to the lead magnets of the page. By displaying the brands in various E-commerce sites, they have gained initial recognition which they have later used to expand their market and open up a D2C market with direct relation to the customers. This strategy has increased a wide reach among the audience and has given the brand a lot more sense of support for expanding. This strategy in a way helps the brand to expand even offline once they are aware of the specific demand in specific locations.

Conclusion

Thus, Atomberg as a brand has reached millions of customers and for its further development, Dhanaay is present right away to solve the trouble of GST returns and filing so that they can easily expand and flourish without the financial burden.