Introduction

The Bombay Shaving Company's innovative shaving kit for men has been a delight across the country. It has enriched the landscape of Grooming by considering the needs of the consumers and delivering a fantastic result in a go. Dhanaay has been helping the company deal with the financial part and flourish in its business methods.

Origin

The concept behind naming the company “Bombay” is that they wanted to give globally acclaimed fame to the company. The name evokes a modern sense and has a coolness factor associated with it. They wanted to work with the concept “Precision Safety Razor”, which though an older technology has a modern vibe with its sleek taste. The word “shaving company” is to show the company’s dedication to first-class grooming and allows customers to attain the utmost satisfaction.

Initially, to prove their difference from companies like Gillette and Dollar Shave Club, they focussed on their high-class 6-part Shaving System and how the uncompromising shaving system has enabled them to attain a high position.

The marketing strategies that they kept in mind while starting with their start-ups can be discussed as follows:

• For the initial 6 months, they had only sold the 6-part kit on their website to enforce the shaving philosophy in the minds of the customer.
• They took care of the premium packaging to generate a sense of luxury and help the customers to engage with it.
• They also allowed users to get their names engraved on the metallic razor with no additional charge which served as a great means of offering the product as a personalized gift.
• By promoting various advertisements and campaigns, they tried to make the product easily accessible to the customers. Social media in this have played an important role in the easy accessibility of items.

In the year 205, the company was born with just a flagship PSRS which made a holistic grooming approach in various regiments like Shave, Skin, Hair, and Bath. Later on, in the year 2018, it was brought on Colgate Palmolive as an investor and transformed into an Omni Channel brand. It is at this time that they became customer-friendly and attained a major positioning for gifting purposes. In the year 2019, it became an enabler during Covid-19 and introduced a range of DIY products. Later in 2021, it brought on Reckitt Benckiser as a strategic partner and became an official partner of Lakme Salon across India.

The Bombay Shaving Company has carefully taken care of the technicality of the kit and unlike many other kits, they do not cut corners and take special care of not upsetting the customers. They take special care of the blades and the design to provide the customers with uncompromising care. As a brand, they also take care of the projection of masculinity and stay away from machoism. They do not believe in the ‘men will be men’ concept and advertises their brand in a more gender-friendly way.

Conclusion

At present, while collaborating with the other e-commerce platforms, they have achieved a high success rate and are available in more than 5 cities where 80% of their sales are driven by their business channel. After a grand recognition of their sleek technique, standard design, and gifting rate at a reasonable price, customers had been highly satisfied and their online business is flourishing.

It has therefore attained a high success rate and can compete with various other businesses dealing with the same category with its innovative method. This can be done more smoothly with the help of Dhannay who will take care of their financial aspect and the GST return and filing while they work on flourishing their business.