Introduction

HealthKart is an Indian online health and fitness store founded in 2011 by Prashant Tandon and Sameer Maheshwari. The company offers a wide range of genuine health supplements, fitness equipment, weight loss products, and wellness products for both men and women.

Origin and Mission

The founders of HealthKart wanted to provide genuine healthcare products to people through an online mode, enabling them to select from a wide range of options. They recognized that the health sector was one of the most unorganized industries and aimed to offer premium-quality but affordable products. Their mission is to understand the needs of their customers and deliver high-quality products that help them achieve their fitness goals.

Revenue Model

HealthKart started by understanding the retail system and stocking most of the items that were seen by the consumer on their display before placing an order online. It has been managing its logistics through third-party vendors, including top couriers like Blue Dart, Shadowfax, DTDC, and AFL.

Revenue and Growth

Since its inception, HealthKart has grown exponentially, with over 200 brands and a team of over 1000 people around the country. It aims to become a megastore and satisfy the needs of its customers with numerous fitness brands. Initially, the company started with its website HealthKart.com in 2011. Later, it launched two brands, MuscleBlaze and HealthViva. In 2020, it launched MB Fods and BGreen even during the pandemic. It has strictly focused on influencer marketing in 2021 and expanded its channel in the second wave of COVID-19, when people were in dire need of healthcare products through online mode.

Challenges

One of the biggest challenges in the healthcare industry is ensuring the authenticity of products. HealthKart faced major challenges in establishing itself as a new brand in the healthcare field, as it had to compete with many established companies. However, the company worked with the concept of leveraging the growth of internet access and e-commerce in the sector, which was highly unorganized. They aimed to fill the gap that remained between people and medicine, as many people did not know what would suit them best. They took special care in assisting customers with an advanced support system in terms of identifying their needs regarding the item.

Competitive Scenario

HealthKart faces tough competition from both established players and emerging startups in the online health and fitness segment. Some of its major competitors include:

• 1mg: An online health platform that offers medicines, health supplements, wellness products, and online consultation with doctors.
• Netmeds: An online pharmacy that offers medicines, health supplements, and wellness products.
• Pharmeasy: An online pharmacy that offers medicines, health supplements, and wellness products.
• Cure.fit: An online health and wellness platform that offers fitness, meditation, healthy meals, and mental wellness services.

To stay competitive, HealthKart has focused on building a strong brand identity, expanding its product portfolio, and investing in marketing campaigns. It has also partnered with leading fitness trainers and influencers to promote its products and increase brand visibility.

Funding

HealthKart has raised a total of $27.5 million in funding across multiple rounds. Some of its key investors include Sequoia Capital India, Omidyar Network, and Kae Capital. The company's latest funding round was in 2019, when it raised $25 million in a Series C round led by Sofina Ventures.

The funds have helped HealthKart to expand its product offerings, enhance its technology infrastructure, and strengthen its supply chain capabilities. The company plans to use its latest funding to further accelerate its growth, expand its team, and invest in data science and artificial intelligence to improve its customer offerings.

To check funding status of major D2C brands in India, check this post.

Future Plans

HealthKart plans to use data science and artificial intelligence to improve the offers for customers. It has already set up a team of 30 members, including food scientists and pharmacists, and is planning to develop next-generation nutraceuticals or nutritious products for the Indian market. It plans to introduce more nutritious products and make them beneficial to customers.

Conclusion

HealthKart has been a game-changer in the Indian healthcare industry, offering genuine health supplements, fitness equipment, weight loss products, and wellness products for both men and women. With its customer-focused approach, high-quality products, and innovative marketing strategies, HealthKart is well-positioned to continue its growth and expand its reach across India.