Wakefit, a startup company founded in Bengaluru in 2016, aims to provide comfortable sleep to Indians by offering premium quality sleep products at affordable prices. They believe that sleep quality is a basic need, not a luxury, and have focused on innovating new techniques to make sleep easier for thousands of people.

Origin of Wakefit

The company was founded by Ankit Garg and Chaitanya Ramalingegowda, who were motivated by Garg's personal experience of buying a mattress. He found the traditional method of buying a mattress to be highly inconvenient and overpriced. This led him to think about a way to democratize sleep for all by providing high-quality sleep products at affordable prices.

Products

Wakefit deals with four variants of mattresses: Orthopedic Memory Foam, Dual Comfort, Foam Spring, and 7-Zone Latex. It initially started with the first two mattresses and then expanded to the others. The company has also launched bed frames, pillows, back pillows, and other protectors to make consumer life easier. They can produce more than 500 mattresses a day and ship around 7500-9000 in a month. The manufacturing is done in Bengaluru, and the quality check is tested in Europe. The company has invested its profit into German manufacturing, which guarantees high efficiency and low costs.

Business Operations

Wakefit follows a direct-to-consumer (D2C) business model to rationalize the cost of the products and deal directly with customers. They sell their products on their own website and on various e-commerce websites like Amazon, Flipkart, and Pepperfry. The company has been delivering more than 19,000 pins and has maintained its reputation since 2016.

Challenges

As a startup company, Wakefit faced a lot of challenges related to choosing the best kind of mattresses and prioritizing sleep. To help customers choose the right mattress, they offer a 100-day free trial policy that enables them to test the Wakefit mattresses for themselves.

Opportunities for Wakefit

The company has been expanding its business by supplying various furniture and indulging in modular kitchens. They are taking care of the needs of their customers and are committed to providing them with the best possible products. Dhannay has been taking care of GST returns for multiple small businesses and guiding them on path to profitability.

Conclusion

In summary, Wakefit is a company that is dedicated to providing affordable, high-quality sleep products to Indians. They follow a D2C business model, have a 100-day free trial policy, and are committed to expanding their product line to meet their customers' needs.