Platform Finder: Which Marketplace Should You Sell On Next?
25+ Indian marketplaces sorted by category and onboarding difficulty — self-serve, approval-gated, or not open to sellers — with a link to each guide.
Last reviewed:
Spotlight
General Marketplace — Every-Category Sellers
| Onboarding | Who It Suits | GST/APOB | |
|---|---|---|---|
| Amazon | Self-serve | Any GST-registered seller, 1+ product ready to list | Yes |
| Flipkart | Self-serve | 0% commission below ₹1,000 and across Fashion | Yes |
| Meesho | Self-serve | Manufacturers/wholesalers; GSTIN or Enrolment ID accepted | Yes |
| eBay | Self-serve | Cross-border sellers reaching 190+ markets | Yes, plus export docs |
| Etsy | Self-serve | Handmade, vintage, and craft sellers | Yes, plus export docs |
| Snapdeal | Self-serve | Value-goods sellers; thinner documented process than Amazon/Flipkart | Yes |
| Shopsy | Rides on Flipkart account | Resellers/social sellers without upfront inventory | Yes |
Spotlight
Fashion & Beauty
| Onboarding | Who It Suits | GST/APOB | |
|---|---|---|---|
| Ajio Commerce | Self-serve | Authorized manufacturer/distributor of genuine products | Yes |
| Myntra | Approval-gated | Genuine fashion/apparel brands; brand review before listing | Yes |
| Nykaa | Approval-gated | Beauty/cosmetics brands; extra product-safety documentation | Yes |
| Slikk | Approval-gated | Digital-native fashion brands; best with an existing referral | Yes |
| Bewakoof | Not possible / no public programme | D2C-owned designs — no confirmed self-serve route | Yes |
Spotlight
Grocery & Quick-Commerce
| Onboarding | Who It Suits | GST/APOB | |
|---|---|---|---|
| Blinkit | Approval-gated | D2C/FMCG brands able to clear Category Manager review | Yes, incl. APOB per dark store |
| Zepto | Approval-gated | Brands ready for curated vendor verification; "no instant listing" | Yes, incl. APOB per state |
| Swiggy Instamart | Approval-gated | Sellers with GST fully sorted — no Composition Scheme shortcut | Yes, incl. APOB, no shortcuts |
| BigBasket | Approval-gated | Manufacturers, distributors, farmers, retailers via BB Sambandh | Yes, incl. APOB |
| JioMart | Approval-gated | Grocery/FMCG/household sellers, via email inquiry first | Yes |
| Amazon Now | Rides on Amazon account | Existing Amazon sellers checking Fresh/grocery options | Yes |
| Flipkart Minutes | Rides on Flipkart account | Sellers with an active standard Flipkart seller account | Yes |
| Handpickd | Not possible / no public programme | First-party retailer, not a marketplace | Yes |
| Peeko | Not possible / no public programme | No visible supplier/seller sign-up found | Yes |
Spotlight
Food & Dining
| Onboarding | Who It Suits | GST/APOB | |
|---|---|---|---|
| Swiggy | Self-serve | Restaurant owners/food service businesses | Yes |
| Zomato | Self-serve | Restaurants wanting wider reach | Yes |
| Ownly (Rapido) | Not possible / no public programme | No public listing form; onboarding via Rapido outreach | Yes |
Spotlight
Hyperlocal, Local & Other
| Onboarding | Who It Suits | GST/APOB | |
|---|---|---|---|
| Magicpin | Self-serve | Restaurants, retail stores, salons, gyms wanting walk-in traffic | Yes |
| District | Approval-gated | Restaurants (via Zomato Dining) and event organisers | Yes |
| FirstCry | Approval-gated | Baby/kids brands via a "Sell With Us" business inquiry | Yes |
| Tata Neu | Rides on another account | No direct onboarding — routes to Tata CLiQ or BigBasket | Yes |
You've read one platform guide, maybe two — but with 25+ marketplaces and quick-commerce apps now covered on Dhanaay, "which one should I add next" isn't a flat list problem anymore. This page organizes every platform we've researched by two things that actually decide your next move: what you sell, and how hard it is to get listed.
Onboarding difficulty comes in four flavours, consistently across every guide below:
- Self-serve — sign up on the seller portal yourself, no brand approval gate.
- Approval-gated — a Category Manager or brand-review team decides whether you list, on their timeline, not yours.
- Rides on another platform's account — you can't register directly; it only works once you already have a seller account elsewhere.
- Not possible / no public programme — nothing public was found, or the platform doesn't take third-party sellers at all. Each guide says so plainly rather than inventing a process.
Find your category below, then open the registration guide for the platform that fits.
General Marketplace — Every-Category Sellers
Amazon, Flipkart, and Meesho cover the widest range of products and are all self-serve. eBay and Etsy add cross-border reach for export-eligible goods. Shopsy is the low-investment reseller route, but only if you already have a Flipkart seller account.
Fashion & Beauty
Ajio Commerce is the self-serve option; Myntra, Nykaa, and Slikk all gate onboarding behind a brand or category review. Bewakoof sells its own designs and has no confirmed self-serve route for outside sellers.
Grocery & Quick-Commerce
Every quick-commerce platform here — Blinkit, Zepto, Swiggy Instamart, BigBasket, JioMart — is approval-gated with GST/APOB requirements that don't come up on single-warehouse marketplace selling; see the quick-commerce GST and dark-store registration guide for the APOB mechanics. Amazon Now and Flipkart Minutes only work through an existing Amazon or Flipkart seller account. Handpickd and Peeko have no public seller-facing programme.
Food & Dining
Swiggy and Zomato are self-serve for restaurants. Ownly (run by Rapido) has no public listing form — onboarding runs through Rapido's own outreach team.
Hyperlocal, Local & Other
Magicpin suits sellers with a physical footprint — a store, salon, or gym — wanting more walk-in traffic. District is approval-gated on both its dining (via Zomato) and events sides. FirstCry only takes baby/kids brands through a business-partnership inquiry, not a registration form. Tata Neu doesn't run its own onboarding at all — it routes to Tata CLiQ or BigBasket depending on category.