Online selling
E-commerce Hub
Start selling online, grow your marketplace presence, and stay compliant — guides, tools, and articles for Indian e-commerce sellers.
Pick your platform
Amazon
Use A+ Content and Sponsored Products to increase visibility. GST number required for all sellers.
Flipkart
Flipkart Smart Commerce supports brand onboarding. Enroll in Flipkart Assured for better rankings.
Meesho
Zero commission on most categories. Ideal for small sellers wanting low barrier entry.
D2C / Own Website
Higher margins but requires traffic investment. Shopify + Razorpay is a popular stack for Indian D2C.
Guides & tools
E-commerce Resources
Everything from marketplace onboarding to brand protection — curated for Indian online sellers.
Spotlight
The New Seller Roadmap
Not sure where to begin? Work through six phases in order — from confirming whether GST applies to you, to registering, listing, and scaling past your first marketplace.
See the full phase-by-phase checklistIs This Right For You?
Legal & Registration
Pick Channel & Get Listed
List & Fulfil First Order
Stay Compliant Monthly
Grow & Scale
Get Started
How to Sell Online in India
Complete step-by-step guide — choose your channel, register on marketplaces, set up GST and logistics.
Platform Finder
25+ marketplaces and quick-commerce apps sorted by category and onboarding difficulty — find which one to add next.
GST Guide for E-commerce Sellers
GST registration, TCS by marketplace, ITC claims, and return filing for online sellers.
Should You Register for GST?
Answer 4 questions — our checker tells you if GST registration is mandatory for your business.
Calculate Your Payout
Marketplace Profit Calculator
Calculate your true net payout on Amazon, Flipkart, or Meesho — after referral fees, GST, TCS, and shipping.
Amazon GST Calculator
See your net payout on Amazon India after referral fees, closing fees, TCS, and GST.
Flipkart GST Calculator
See your net payout on Flipkart after commission, shipping fees, TCS, and GST.
Meesho GST Calculator
See your net payout on Meesho after commission and GST — including 0%-commission categories.
Section 194O TDS Calculator
See how much TDS Amazon, Flipkart, or Meesho deducts from your settlements — and how to claim it back.
Register & Protect
Udyam (MSME) Registration
Register as an MSME and unlock credit benefits, government schemes, and priority lending.
Trademark Registration
Protect your brand name and logo — eligibility, process, costs, and timeline explained.
HSN / SAC Code Finder
Find the right HSN code for your products and check applicable GST rates instantly.
Grow & Scale
Business Finance for D2C Brands
Working capital loans, current accounts, payment gateways, and cash flow tips for D2C brands.
Best Tools & Software for Sellers
GST software, payment gateways, and logistics platforms compared — what to use and when.
Quick Commerce Seller Guides
Blinkit, Zepto, and Swiggy Instamart vendor onboarding, dark-store GST registration, and franchise models.
Selling Internationally from India
LUT filing, zero-rated invoicing, IEC codes, and country-of-origin rules for exporters and Amazon Global Selling.
Logistics & Tech Partners for D2C Sellers
Shipping aggregators, inventory tools, and checkout platforms compared — a shortlist matched to your order volume.
Choosing a Logistics Partner
Shiprocket, NimbusPost, Delhivery, or EasyEcom? We compared features, per-kg rates, RTO handling, and COD settlement for Indian e-commerce sellers.
Stay updated
Latest E-commerce Articles
31 Oct 2026
GST on Marketplace Fees: How to Claim the ITC
Amazon, Flipkart and Meesho charge 18% GST on their fees, and you can claim it back as ITC. Here's what qualifies, who can't claim, and why sellers of 5% goods can get the excess refunded from 1 November 2026.
31 Oct 2026
Marketplace Settlement Reconciliation: Amazon, Flipkart, Meesho
Your payout is never your sale price. Here's how to reconcile a marketplace settlement line by line: fees, GST on fees, 0.5% TCS, 0.1% TDS and returns, with a worked ₹1,180 example and a monthly checklist.
Rule 14B: Register in Another State Using a Marketplace Warehouse
31 Oct 2026
Rule 14B: Register in Another State Using a Marketplace Warehouse
Rule 14B lets small e-commerce sellers register for GST in another State by declaring the marketplace's warehouse as their place of business. Who qualifies, the ₹2.5 lakh cap, how consent works and when it gets cancelled.
How to Sell on ONDC: Why There's No "ONDC Seller Signup" Page
29 Oct 2026
How to Sell on ONDC: Why There's No "ONDC Seller Signup" Page
ONDC isn't a marketplace you register on directly — it's a protocol, and you onboard through a Seller App instead. Here's how that actually works, which apps to pick from, and what GST compliance looks like once you're live.
23 Oct 2026
GST Registration Cancelled or Suspended? How to Revoke It (and the 3-Year Return Bar)
Cancelled or suspended GSTIN? Learn the difference, the 90-day window to apply for revocation (Form REG-21), why pending returns come first, and what the 3-year return filing bar means for you.
21 Oct 2026
GST vs VAT: What Actually Changed When GST Replaced VAT in 2017
VAT was a state-only tax that stopped at the state border and forced interstate sellers into cascading tax and multiple registrations. GST replaced it with one nationwide tax and one input tax credit chain — here's what specifically changed, in plain terms.
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