Since the pandemic, the closure of various shops and difficulty in the availability of items, hyperlocal deliveries have been on the rise with lightning fast deliveries of varieties of products ranging from groceries, medicines, baby and personal care to fruits and vegetables. It covers a geographical area of 5-15 km which sources products directly from the vendors. Some of the most popular delivery apps which have stolen the show consist of Dunzo, Shiprocket, Xpressbees, Shadowfax, and Swiggy. Hyperlocal delivery is a logistic service in which E-commerce businesses create a partnership with the local vendors so that on placing the order, it can be fulfilled by a nearby local store.

The delivery companies listed above combine themselves with E-commerce to deliver a range of products and outshadow a revolution in the traditional market. Apart from enhancing the customer experience, it also helps the e-commerce stores to save a lot of time and money by getting rid of the entire warehousing and transportation process. As the mobile technology keeps growing, customers feel more comfortable and satisfied with the mobile apps where they can just sit back and relax until the suitable product reaches their doorstep. This saves them the trouble of encountering the rigid weather, transportation fiasco paying the MRP price of the products and so on. They are saved from a pre-planned approach and do not need to plan or list in advance to get their things as just a click of button and selection in the cart, helps them to get any products of their choice right at their own reach.

Same day delivery has revolutionized customer’s ways of handling the purchase items. This particular factor has skyrocketed the demands and allows the customers to compare the convenience of online shopping along with the immediacy of the physical stores. With a commitment of 10-20 mins of delivery, the consumers find it more suitable to approach such hyperlocal companies which are not limited by time constraints. Many hyperlocal companies are shifting towards the direct-to-customer delivery model, where the entire conversation rests between the delivery partner and the customers. Such a method has allowed the local retailers to increase the market coverage and allows FMCG players to effectively scale their business. For instance, Borzo now accepts a packaging of maximum 20kgs weight with transparent and flexible pricing for business and riders and it is not limited to geography just like Xpressbess and Shadowfax. These delivery partners work beyond geography and deliver heavy packages all over India. Speed and affordable pricing had led customers to opt for such companies where long distance deliveries are satisfied with minimal charges and effective price.

The reason for their effective growth and high demand is the suitable discount rate that the customers are provided with. These companies suffer a huge competition with various offline companies and therefore, to stand out, they provide best rates to the customers with multiple rewards and coupon offers to minimize the delivery charges. With such a well-planned hyperlocal delivery, local vendors are able to maximize their order fulfillment and offer a wide range of delivery options. The sole requirement of SMBs is to register on the concerned platform and grab a better hold of their customers. All delivery-related constraints which include availability of vehicles, window delivery, rider allocation and so on are effectively managed by delivery partners. Swift deliveries are combined with efficient technologies leading in reduction of effective costs. Delivery partners are thus able to handle multiple deliveries in the peak hours. Satisfied customers might even be willing to pay the delivery fees to cover the logistic costs.

Besides the above stated advantages, the loT connectivity had made it possible to provide customers with unique identifiers and tracking ids to make the delivery more convenient to the. They are also allowed to select their own delivery slot and place the order as per their convenience so that their non-availability do not hinder the product delivery. With low latent connectivity, which helps businesses reduce employee downtime and allow instant access to files and information, it helps in better monitoring and identifying technical issues which can be easily fixed.

Thus, with all the beneficials in mind, E-commerce marketplace and online stores can leverage the hyperlocal delivery and tie them up with local partners and deliver to more inaccessible places. Instead of stocking the warehouses, the e-commerce stores that engage with hyperlocal deliveries can easily restock from nearby local stores due to which the huge transportation cost can easily be minimized. With multiple products at one’s reach within a very short duration of time, hyperlocal deliveries have stolen the limelight and the trend is sure to be carried on in near future.