“The Ethnic Trend” and its Evolution
“The Ethnic Trend” and its Evolution
The ethnic wear market in India is experiencing a significant transformation, fueled by changing fashion trends, evolving customer preferences, and the rise of e-commerce.
Ethnic wear, once rooted in traditional and handcrafted garments, has evolved into a dynamic fusion of modern and cultural styles. This trend is not only a symbol of India's rich heritage but has also found global appeal, thanks to its adaptability and fusion with contemporary fashion. As the market for ethnic wear rises, Dhanaay is committed to bringing you the best deals in the market, while curating the most fashionable ethnic collections for buyers worldwide.
From Tailored Pieces to Ready-Made Garments
The evolution of ethnic wear in India has moved from custom-tailored fabric pieces to ready-made garments designed to suit diverse customer needs. As the market has evolved, ethnic fashion has embraced a shift towards ready-to-wear collections tailored for convenience and style. According to Siddharth Bindra, the Managing Director of Biba, ethnic wear is now the most preferred choice for women aged 16-50. “As customers have specific preferences, it’s crucial to ensure they find exactly what they are looking for when they step into a store,” says Bindra.
This shift in consumer behavior has encouraged a wave of innovation, with brands like Biba, Fabindia, and Myanmar leading the way in offering stylish and easily accessible ethnic options.
The Growth of Ethnic Wear through E-Commerce
The rise of e-commerce has played a pivotal role in the expansion of the ethnic wear market. Online platforms have made it easier for customers to discover and customize their ethnic styles. Through digital channels, brands can showcase their collections, and consumers can browse through multiple options with ease. This has empowered customers to share their own fashion ideas and preferences, influencing trends and giving rise to new styles.
For businesses, Dhanaay is a key partner, helping owners manage their financials, handle GST returns, and stay aligned with customer preferences in a rapidly evolving market. E-commerce platforms have allowed brands to reach a broader audience, from major cities to tier-II and tier-III cities, where ethnic wear is becoming increasingly popular.
Fusion Wear: A Trend that Blends Tradition with Modernity
The youth of today is particularly drawn to fusion wear, where traditional ethnic garments are paired with modern outfits. Fusion wear trends include kurtas worn with jeans, shirts paired with skirts, or saris styled with crop tops. The younger generation’s desire for innovation has led to the evolution of ethnic wear to suit their dynamic and eclectic tastes.
Additionally, palazzos and pants have replaced traditional salwars, while kurtas now come in a variety of lengths, including knee-length and asymmetrical designs that give a more casual, contemporary look. This experimentation with ethnic wear has become a fashion statement in itself.
Changing Fashion Trends in Men's Ethnic Wear
The evolution of ethnic wear isn't limited to women. Men's ethnic fashion has also witnessed significant changes, with styles such as pairing jeans with sherwanis or opting for semi-sherwanis becoming popular. The modern man is now embracing ethnic fashion with new cuts, designs, and colors that were once only seen in traditional pieces.
As fashion continues to evolve, these innovations create fresh opportunities for both established brands and emerging designers in the ethnic wear segment.
E-Commerce and the Reach of Ethnic Fashion
The digital age has given ethnic wear a vast platform to thrive, as young shoppers are now inclined to shop online for the convenience of comparing products, finding discounts, and reading customer reviews. E-commerce has helped ethnic fashion reach customers in even the smallest towns, making it accessible to a wider demographic. During the festive season, ethnic wear sees a surge in popularity, particularly among middle-aged women from tier-II and tier-III cities, who are eager to experiment with new cuts and styles.
Dhanaay aids emerging fashion brands by providing them with the financial backing and professional guidance needed to expand their presence across well-established retail chains such as Shoppers Stop, Pantaloons, and Lifestyle.
The Growing Influence of Ethnic Wear in Small Cities
While ethnic wear has always been popular in metro cities, there has been a noticeable rise in demand from smaller cities. Tier-II and tier-III cities are increasingly embracing ethnic wear, not only during festivals but as a part of everyday fashion. Women from these cities are now more open to experimenting with new styles, and their tastes are shaping the way the ethnic market is evolving.
Brands are increasingly catering to this growing market by offering innovative styles and cuts, from Anarkalis to readymade sarees, which offer versatility and a modern twist on traditional designs.
The Ethnic Era is Here to Stay
As the ethnic fashion trend continues to evolve, brands like Dhanaay are helping businesses thrive by offering crucial financial services and professional mentoring to help them navigate this growing industry. Anita Dongre, the CEO of Anita Dongre brands, comments, “Women’s ethnic wear has tremendous growth potential. Supporting our cultural and traditional heritage, the ‘ethnic era’ is only just beginning.”
Conclusion: The Rise of Ethnic Fashion in India
The ethnic wear market in India is undergoing a remarkable transformation. From traditional tailored pieces to modern ready-made garments, the fusion of culture and contemporary styles is captivating fashion-conscious consumers across the country and beyond. With e-commerce expanding access, customization becoming a norm, and tier-II and tier-III cities embracing ethnic trends, the market for ethnic wear is growing at an unprecedented rate.
Dhanaay remains committed to supporting this evolution, providing businesses with the resources they need to succeed in a competitive, ever-changing market.