The Inspiring Journey of an Indian Women Entrepreneur in the Custom Jewellery Industry

Chinu Kala is a name that has become synonymous with success in the custom jewellery industry. Her entrepreneurial journey is one that is inspiring and motivational, highlighting the importance of following one's dreams and believing in oneself. From selling knives and coasters door-to-door to becoming a renowned name in the global fashion industry, Chinu's story is one of determination, perseverance, and hard work.

The Early Years

Right from her early years, Chinu Kala had a keen interest in fashion and design. After completing her schooling, she moved to Delhi to pursue her dream of becoming a designer. However, she soon realized that finding a job in the field without prior training was a challenge. This is when the idea of self-taught jewellery designing came to her mind, and she began finding ways to establish herself as a successful entrepreneur.

The Start of Something New

Chinu started following her heart and designing jewellery inspired by Indian traditions. Her first collection was inspired by the traditional art of meenakari and had beautiful embellishments of colour.

At the age of 15, she had to walk away from home due to some family differences with just 300 Rs to tackle her life.

She started her career by selling knives and coasters from door to door and that became her lifesaver as she used to get a commission at the end of each day which was enough to sustain her life. Since then she realized that starting a business was no rocket science and it required understanding the means of satisfying consumer demands with adequate products.

In 2006, she reached the Mrs India finalist, which taught her the importance of jewellery in the fashion industry and how it could work wonders to enhance the look of a person.

In 2014, she plunged into her own business with the establishment of Rubans, one of the most sought-after jewellery brands.

The Road to Success

Chinu's success in her entrepreneurial endeavours was largely attributed to her dynamic thoughts and keeping pace with the changing designs in the market. She quickly understood the variety of customers' tastes, which enabled Rubans to shift into an online business. This move enhanced the company's sales, as a large variety of designs were laid open to the customers for them to make their own choices. Rubans attempted to understand the global reach of the customers in the Indian market and tried to mould their designs in similar patterns. Over the years, the brand has emerged as a frontrunner in the branded Fashion Jewellery and Accessories segments.

Her story got wide audience when she featured on Shark Tank India Season 2.

The Future Outlook

Rubans' goal remains towards satisfying the needs of the customers through affordable prices and the most stylish designs available in the market. The brand has an in-house creative team that helps in putting together different designs and creating fresh ideas for the company. Some of the signature designs of the brand remain kundan, polki work, temple jewellery, and so on. Their future mission remains in curating designs related to Indian heritage and bringing back the heritage of India as per the taste of customers. Targeting to be a PAN Indian brand, the company aims to achieve Rs 100 crore by 2024.

Chinu's success has been attributed to her persistence and staying true to her vision and love for her goal. She proudly claims, "You have to believe in yourself and your abilities. If you don't, no one else will." Her journey is one that inspires women entrepreneurs to follow their passion, stay focused, and work hard to achieve their dreams.

Conclusion

Chinu Kala's inspiring journey is a reminder that success is achievable with the right mindset and determination. Dhannay aims to help entrepreneurs grow their finances by offering customized solutions. Connect today for a free consultation.